how would you measure the success of cazoo's online car buying platform?

Introduction

Measuring the success of Cazoo's online car buying platform is crucial for understanding its performance and guiding strategic decisions. To approach this product success metrics problem effectively, I'll follow a structured framework that covers core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context

Cazoo's online car buying platform is a digital marketplace that allows customers to purchase used cars entirely online. The platform aims to simplify and streamline the car buying process, offering a seamless experience from browsing to delivery.

Key stakeholders include:

• Customers: Seeking a convenient, transparent car buying experience
• Cazoo: Aiming to disrupt the traditional car sales model and capture market share
• Suppliers: Providing quality used vehicles to Cazoo's inventory
• Investors: Looking for growth and profitability

User flow:

1. Browse inventory: Users search and filter available cars based on preferences
2. Vehicle selection: Detailed information, photos, and virtual tours are provided
3. Purchase process: Users can arrange financing, add extras, and complete the transaction online
4. Delivery or collection: Cars are delivered to the customer's home or picked up from a Cazoo location

Cazoo's platform aligns with the broader strategy of digitizing the automotive retail industry, offering a fully online alternative to traditional dealerships. Compared to competitors like Carvana or Vroom, Cazoo has focused on the UK market and has expanded into select European countries.

Product Lifecycle Stage: Cazoo is in the growth stage, having established its brand and model but still expanding its market presence and refining its operations.