how would you measure the success of chegg's chegg core feature?

Introduction

Measuring the success of Chegg's core feature is crucial for understanding its impact on students' academic performance and the company's overall growth. To approach this product success metrics problem effectively, I'll follow a simple framework that covers core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context

Chegg Core is an online learning platform that provides students with on-demand access to step-by-step solutions for textbook problems, expert Q&A, and other study resources. The key stakeholders include students seeking academic support, educators, textbook publishers, and Chegg shareholders.

User flow:

1. Students search for a specific question or textbook
2. They access the solution or post a new question
3. Students review the explanation and apply it to their coursework

Chegg Core fits into the company's broader strategy of becoming the leading student-first connected learning platform. It competes with platforms like Course Hero and Quizlet, but differentiates itself through its extensive textbook solutions library and 24/7 expert support.

The product is in the growth stage of its lifecycle, with a focus on expanding its user base and enhancing engagement.

Software-specific context:

• Platform: Web and mobile applications
• Integration points: Textbook publisher databases, payment systems
• Deployment model: Cloud-based SaaS