how would you measure the success of cure.fit's online fitness classes?

Introduction

Measuring the success of cure.fit's online fitness classes requires a comprehensive approach that considers multiple stakeholders and various aspects of the product. To address this product success metrics challenge effectively, I'll follow a structured framework covering core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context

cure.fit's online fitness classes are a digital offering that allows users to participate in live or on-demand workout sessions from the comfort of their homes. The key stakeholders include:

1. Users: Seeking convenient, effective workouts
2. Fitness trainers: Providing instruction and motivation
3. cure.fit: Generating revenue and expanding user base
4. Investors: Looking for growth and profitability

The user flow typically involves:

1. Browsing available classes
2. Selecting and scheduling a class
3. Participating in the live or on-demand session
4. Post-workout feedback and progress tracking

This product fits into cure.fit's broader strategy of providing holistic health and wellness solutions. Compared to competitors like Peloton or Mirror, cure.fit's online classes offer a more diverse range of workout styles without requiring specialized equipment.

In terms of product lifecycle, online fitness classes are in the growth stage, with increasing adoption accelerated by the global pandemic.