How would you measure the success of Discovery's streaming platform, Discovery+?

Introduction

Measuring the success of Discovery's streaming platform, Discovery+, requires a comprehensive approach that considers multiple stakeholders and metrics. To effectively evaluate this product success metrics problem, I'll follow a structured framework covering core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context

Discovery+ is a subscription-based streaming service offering content from Discovery's network of channels, including HGTV, Food Network, and Animal Planet. Launched in 2021, it targets viewers interested in non-fiction programming across various genres.

Key stakeholders include:

• Subscribers: Seeking diverse, high-quality content
• Content creators: Looking for platform reach and revenue
• Advertisers: Targeting engaged audiences
• Discovery Inc.: Aiming for market share and revenue growth

User flow:

1. Sign up/log in
2. Browse content categories or use search
3. Select and stream content
4. Engage with recommendations for continued viewing

Discovery+ fits into Discovery Inc.'s strategy to compete in the streaming wars and adapt to changing viewer habits. It competes with both general streaming platforms like Netflix and niche services like CuriosityStream.

Product Lifecycle Stage: Growth phase, as it's still expanding its subscriber base and content library.

Software-specific context:

• Platform: Multi-device (mobile, web, smart TVs)
• Integration: Payment systems, content delivery networks
• Deployment: Cloud-based, regular updates