How would you measure the success of Enterprise Holdings's car sharing service, Enterprise CarShare?

Introduction

Measuring the success of Enterprise CarShare, Enterprise Holdings' car sharing service, requires a comprehensive approach that considers multiple stakeholders and business objectives. To effectively evaluate this product's performance, I'll follow a structured framework covering core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context

Enterprise CarShare is a short-term car rental service that allows members to reserve and use vehicles for hourly or daily periods. It's designed to provide convenient, flexible transportation options for urban dwellers, college students, and businesses who need occasional access to a vehicle.

Key stakeholders include:

1. Users (individuals and businesses)
2. Enterprise Holdings (parent company)
3. Vehicle manufacturers and maintenance providers
4. Local communities and city governments

User flow:

1. Sign up for membership (one-time)
2. Locate and reserve a nearby vehicle via app or website
3. Unlock the car using a membership card or smartphone
4. Use the vehicle for the reserved time
5. Return the car to its designated parking spot
6. End the reservation and lock the vehicle

Enterprise CarShare fits into Enterprise Holdings' broader strategy of diversifying its transportation offerings beyond traditional car rentals. It competes with other car-sharing services like Zipcar and car2go, as well as ride-hailing services like Uber and Lyft.

In terms of product lifecycle, Enterprise CarShare is in the growth stage, expanding to new markets and refining its service offerings.

Software considerations:

• Mobile app and web platform for reservations and account management
• Integration with in-vehicle technology for access and tracking
• Backend systems for fleet management and billing

Physical product considerations:

• Vehicle fleet acquisition and maintenance
• Parking space agreements in urban areas
• Fuel and charging infrastructure for electric vehicles