How would you measure the success of Forter's Account Protection solution?

Introduction

Measuring the success of Forter's Account Protection solution requires a comprehensive approach that considers multiple stakeholders and metrics. To effectively evaluate this product's performance, I'll follow a structured framework covering core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context

Forter's Account Protection solution is a fraud prevention tool designed to safeguard user accounts from takeover attempts and other malicious activities. It's part of Forter's broader suite of fraud prevention solutions, targeting e-commerce businesses, financial institutions, and other online platforms that manage user accounts.

Key stakeholders include:

1. E-commerce businesses and online platforms (primary customers)
2. End-users of these platforms
3. Forter's product and engineering teams
4. Forter's sales and customer success teams

The user flow typically involves:

1. Integration: Customers integrate Forter's solution into their existing systems.
2. Data Collection: The solution collects and analyzes user behavior data.
3. Risk Assessment: When a user attempts to log in or make changes to their account, the system assesses the risk in real-time.
4. Action: Based on the risk assessment, the system either allows the action, requires additional verification, or blocks the attempt.

This solution fits into Forter's strategy of providing comprehensive fraud prevention across the entire customer journey. It complements their transaction fraud prevention offerings, allowing Forter to protect businesses at multiple touchpoints.

Compared to competitors like Sift or Riskified, Forter's Account Protection solution stands out for its real-time decision engine and its ability to leverage data from across Forter's network of merchants.

In terms of product lifecycle, Account Protection is likely in the growth stage. It's established in the market but still has significant room for expansion and feature development.