how would you measure the success of gojek's ride-hailing feature?

Introduction

Measuring the success of Gojek's ride-hailing feature requires a comprehensive approach that considers multiple stakeholders and metrics. To effectively evaluate this product, I'll follow a structured framework covering core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context

Gojek's ride-hailing feature is a core offering within their super-app ecosystem, connecting riders with drivers for on-demand transportation. Key stakeholders include riders, drivers, Gojek itself, and local regulators.

The user flow typically involves:

1. Rider opens app and requests a ride
2. Nearby drivers receive and accept the request
3. Driver picks up rider and completes trip
4. Payment is processed and both parties rate the experience

This feature is central to Gojek's strategy of becoming the go-to super-app for daily needs in Southeast Asia. It competes directly with Grab and local taxi services, differentiating through integration with other Gojek services and localized offerings.

The ride-hailing feature is in the growth stage of its lifecycle, focusing on expanding market share and improving unit economics while fending off competition.