How would you measure the success of Guild Education's tuition reimbursement program?

Introduction

Measuring the success of Guild Education's tuition reimbursement program requires a comprehensive approach that considers multiple stakeholders and aligns with the company's broader mission of upskilling the workforce. To effectively evaluate this program, I'll follow a structured framework that covers core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context

Guild Education's tuition reimbursement program is a B2B2C offering that partners with employers to provide education benefits to their employees. The program facilitates access to online degree programs, certifications, and skill-building courses through partnerships with universities and learning providers.

Key stakeholders include:

1. Employers: Seeking to attract, retain, and upskill their workforce
2. Employees: Looking to advance their careers and gain new skills
3. Educational institutions: Aiming to increase enrollment and diversify their student base
4. Guild Education: Striving to grow its business and fulfill its mission

User flow:

1. Employees learn about the program through their employer
2. They explore available educational options on Guild's platform
3. Employees enroll in chosen programs with Guild's support
4. Employers reimburse tuition costs as employees progress
5. Guild provides ongoing support and tracks outcomes

This program aligns with Guild's mission to unlock opportunity for America's workforce through education. It differentiates itself from competitors like EdAssist or Bright Horizons by focusing on quality education partnerships and providing personalized coaching.

The product is in the growth stage, with increasing adoption among large employers but still room for expansion in mid-sized companies and new industries.