How would you measure the success of KnowBe4's PhishER product?

Introduction

Measuring the success of KnowBe4's PhishER product requires a comprehensive approach that considers multiple stakeholders and metrics. As an experienced product manager, I'll outline a structured framework to evaluate PhishER's performance, focusing on core metrics, supporting indicators, and potential risks.

Step 1

Product Context

PhishER is KnowBe4's security orchestration, automation, and response (SOAR) platform designed to help organizations manage the high volume of employee-reported phishing and other suspicious emails. It streamlines the process of identifying, analyzing, and responding to potential email threats.

Key stakeholders include:

1. IT security teams: Primary users who need efficient threat management
2. Employees: Report suspicious emails and benefit from improved security
3. C-suite executives: Concerned with overall organizational security posture
4. KnowBe4: Aims to expand market share and improve product offerings

User flow:

1. Employees report suspicious emails
2. PhishER receives and categorizes reported emails
3. Security teams review, analyze, and respond to threats
4. System learns and improves categorization over time

PhishER fits into KnowBe4's broader strategy of providing comprehensive security awareness and threat management solutions. It complements their training platform by addressing the practical application of employee vigilance.

Compared to competitors like Cofense Triage, PhishER emphasizes ease of use and integration with KnowBe4's ecosystem.

Product Lifecycle Stage: Growth - PhishER is gaining traction but still has significant room for market penetration and feature expansion.