Introduction
Measuring the success of Lilium's core feature is crucial for evaluating the effectiveness of their innovative electric vertical take-off and landing (eVTOL) aircraft. To approach this product success metrics problem effectively, I'll follow a structured framework that covers core metrics, supporting indicators, and risk factors while considering all key stakeholders.
I'll follow a simple success metrics framework covering product context, success metrics hierarchy, and strategic initiatives.
Step 1
Product Context
Lilium's core feature is its all-electric jet technology, which enables vertical take-off and landing for urban air mobility. This revolutionary propulsion system consists of 36 electric ducted fans integrated into the wing flaps, allowing for efficient, quiet, and emission-free flight.
Key stakeholders include:
- Passengers: Seeking fast, convenient urban air travel
- Pilots: Operating the aircraft safely and efficiently
- Regulators: Ensuring safety and compliance
- Investors: Looking for return on investment and market growth
- Cities/Municipalities: Interested in sustainable transportation solutions
User flow:
- Booking: Users reserve a flight through an app or website
- Arrival: Passengers check-in at a vertiport
- Boarding: Quick boarding process due to compact aircraft design
- Flight: Short, efficient journey with vertical take-off and landing
- Disembarkation: Rapid exit at the destination vertiport
Lilium's core feature aligns with the company's broader strategy of revolutionizing urban air mobility and providing sustainable, high-speed regional transportation. Compared to competitors like Joby Aviation and Volocopter, Lilium's design offers longer range and higher passenger capacity.
Product Lifecycle Stage: Lilium is in the late development/early commercialization stage, with ongoing flight tests and preparations for commercial launch.
Hardware-specific context:
- Manufacturing considerations: Precision engineering required for electric ducted fans and composite materials
- Supply chain dependencies: Reliance on specialized components like electric motors and batteries
- Service infrastructure: Need for vertiport network and charging stations
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