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Product Management Analytics Question: Measuring success of Lilium's electric vertical takeoff and landing aircraft

how would you measure the success of lilium's lilium core feature?

Product Success Metrics Hard Member-only
Metric Design Strategic Thinking Sustainability Analysis Aviation Urban Transportation Clean Energy
Product Analytics Sustainability Metrics Urban Air Mobility EVTOL

Introduction

Measuring the success of Lilium's core feature is crucial for evaluating the effectiveness of their innovative electric vertical take-off and landing (eVTOL) aircraft. To approach this product success metrics problem effectively, I'll follow a structured framework that covers core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Framework Overview

I'll follow a simple success metrics framework covering product context, success metrics hierarchy, and strategic initiatives.

Step 1

Product Context

Lilium's core feature is its all-electric jet technology, which enables vertical take-off and landing for urban air mobility. This revolutionary propulsion system consists of 36 electric ducted fans integrated into the wing flaps, allowing for efficient, quiet, and emission-free flight.

Key stakeholders include:

  • Passengers: Seeking fast, convenient urban air travel
  • Pilots: Operating the aircraft safely and efficiently
  • Regulators: Ensuring safety and compliance
  • Investors: Looking for return on investment and market growth
  • Cities/Municipalities: Interested in sustainable transportation solutions

User flow:

  1. Booking: Users reserve a flight through an app or website
  2. Arrival: Passengers check-in at a vertiport
  3. Boarding: Quick boarding process due to compact aircraft design
  4. Flight: Short, efficient journey with vertical take-off and landing
  5. Disembarkation: Rapid exit at the destination vertiport

Lilium's core feature aligns with the company's broader strategy of revolutionizing urban air mobility and providing sustainable, high-speed regional transportation. Compared to competitors like Joby Aviation and Volocopter, Lilium's design offers longer range and higher passenger capacity.

Product Lifecycle Stage: Lilium is in the late development/early commercialization stage, with ongoing flight tests and preparations for commercial launch.

Hardware-specific context:

  • Manufacturing considerations: Precision engineering required for electric ducted fans and composite materials
  • Supply chain dependencies: Reliance on specialized components like electric motors and batteries
  • Service infrastructure: Need for vertiport network and charging stations

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