How would you measure the success of MakeMyTrip's hotel booking feature?

Introduction

Measuring the success of MakeMyTrip's hotel booking feature requires a comprehensive approach that considers multiple stakeholders and metrics. To address this product success metrics challenge effectively, I'll follow a structured framework covering core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context

MakeMyTrip's hotel booking feature is a core component of their online travel platform, allowing users to search, compare, and book accommodations for their trips. Key stakeholders include:

1. Travelers (end-users)
2. Hotel partners
3. MakeMyTrip (the company)
4. Customer support team
5. Marketing team

The user flow typically involves:

1. Search: Users enter destination, dates, and preferences.
2. Browse: Users view search results, filter options, and compare hotels.
3. Select: Users choose a specific hotel and room type.
4. Book: Users complete the reservation process, including payment.
5. Post-booking: Users manage reservations, check-in, and potentially leave reviews.

This feature is crucial to MakeMyTrip's overall strategy of being a one-stop shop for travel services. It competes directly with other online travel agencies (OTAs) like Booking.com and Expedia, as well as hotel direct booking channels.

In terms of product lifecycle, the hotel booking feature is likely in the maturity stage, with established processes and a significant user base. However, continuous innovation is necessary to maintain competitiveness in the dynamic travel industry.