Introduction
Measuring the success of MathWorks's MATLAB Mobile app requires a comprehensive approach that considers various stakeholders and metrics. To effectively evaluate this mobile app's performance, I'll follow a structured framework covering core metrics, supporting indicators, and risk factors while considering all key stakeholders.
I'll follow a simple success metrics framework covering product context, success metrics hierarchy.
Step 1
Product Context
MATLAB Mobile is a companion app to MathWorks' flagship MATLAB software, designed to extend the functionality of MATLAB to mobile devices. It allows users to access MATLAB from their smartphones or tablets, enabling them to view and edit MATLAB files, execute MATLAB commands, and visualize results on the go.
Key stakeholders include:
- Engineers and scientists who use MATLAB for data analysis and algorithm development
- Academic institutions using MATLAB for research and teaching
- MathWorks' product and business teams
- IT departments managing software deployments
User flow:
- Users log in to their MathWorks account within the app
- They can then access their MATLAB Drive files, run commands, and view visualizations
- Results can be saved back to MATLAB Drive or shared with colleagues
The app fits into MathWorks' broader strategy of providing a comprehensive ecosystem for technical computing, extending MATLAB's reach beyond desktop environments. Compared to competitors like Wolfram Alpha, MATLAB Mobile offers deeper integration with the full MATLAB suite.
In terms of product lifecycle, MATLAB Mobile is in the growth stage, with ongoing feature additions and user base expansion.
Software-specific context:
- Platform: iOS and Android
- Integration points: MATLAB Drive, MATLAB license servers
- Deployment model: App store distribution with authentication tied to MathWorks accounts
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