How would you measure the success of Netflix My List/Saved?

Introduction

Measuring the success of Netflix's My List/Saved feature is crucial for understanding user engagement and content discovery effectiveness. To approach this product success metrics problem effectively, I'll follow a structured framework that covers core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context

Netflix's My List (also known as Saved) is a personalized watchlist feature that allows users to bookmark content they're interested in watching later. It serves as a key tool for content discovery and user engagement within the Netflix ecosystem.

Key stakeholders include:

1. Users: Seeking an easy way to save and access desired content
2. Content creators/studios: Interested in content visibility and engagement
3. Netflix product team: Aiming to improve user retention and content discovery
4. Netflix executives: Focused on overall platform growth and user satisfaction

User flow:

1. Browse: Users explore Netflix's vast content library
2. Save: Users add interesting titles to their My List
3. Access: Users return to My List to find saved content
4. Watch: Users consume content from their personalized list

My List fits into Netflix's broader strategy of personalization and content discovery, helping users navigate the platform's extensive library and increasing the likelihood of finding satisfying content. This feature indirectly supports Netflix's retention efforts by making the service more valuable to users over time.

Compared to competitors like Hulu or Amazon Prime Video, Netflix's My List is more prominently featured and integrated into the user experience. It also benefits from Netflix's sophisticated recommendation algorithms, which can suggest content additions to the list.

Product Lifecycle Stage: My List is in the maturity stage, being a well-established feature that has undergone several iterations. The focus is likely on optimization and ensuring it continues to meet evolving user needs.