How would you measure the success of Netflix Preview/Trailers?

Introduction

Measuring the success of Netflix Preview/Trailers is crucial for optimizing content discovery and user engagement on the platform. To approach this product success metrics problem effectively, I'll follow a structured framework that covers core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context

Netflix Preview/Trailers is a feature that allows users to watch short video snippets of movies and TV shows before committing to full viewing. This feature serves multiple purposes:

1. Content Discovery: Helps users find new content that interests them.
2. Decision Support: Aids users in deciding whether to watch a particular title.
3. Engagement: Increases time spent on the platform and user interaction.

Key stakeholders include:

• Users: Seeking efficient ways to discover and evaluate content
• Content Creators: Want their work to reach the right audience
• Netflix Product Team: Aiming to increase engagement and retention
• Netflix Content Team: Interested in promoting specific titles

User Flow:

1. User browses Netflix homepage or content categories
2. Preview/Trailer auto-plays or user initiates playback
3. User watches preview, decides to watch full content, continue browsing, or exit

This feature aligns with Netflix's broader strategy of personalized content discovery and user retention. Compared to competitors like Amazon Prime Video or Hulu, Netflix's preview system is more integrated and personalized.

Product Lifecycle Stage: Mature - The feature has been widely implemented but continues to evolve with new formats and placements.