How would you measure the success of Newlight (Huntington Beach)'s AirCarbon material?

Introduction

Measuring the success of Newlight's AirCarbon material requires a comprehensive approach that considers environmental impact, market adoption, and economic viability. To address this product success metrics challenge, I'll follow a structured framework covering core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context

AirCarbon is a carbon-negative biomaterial developed by Newlight Technologies. It's produced by naturally occurring microorganisms that consume air and greenhouse gas and convert it into a natural polymer. This material can replace many traditional plastics in various applications, from food packaging to fashion accessories.

Key stakeholders include:

1. Environmentally conscious consumers
2. Manufacturing partners
3. Retailers and brands
4. Investors
5. Environmental regulators

User flow:

1. Consumers encounter AirCarbon products in stores or online
2. They compare AirCarbon to traditional plastic alternatives
3. Purchase decision based on environmental impact, price, and quality
4. Post-purchase, users dispose of or recycle the product

AirCarbon aligns with Newlight's mission to use greenhouse gases as a resource to produce sustainable materials. It competes with other eco-friendly alternatives like PLA and recycled plastics, but stands out due to its carbon-negative production process.

Product Lifecycle Stage: Early Growth. AirCarbon has moved beyond the introduction stage but is still scaling up production and expanding into new markets and applications.

Physical Product Considerations:

• Distribution channels: Primarily B2B, supplying to manufacturers and brands
• Shelf-life: Comparable to traditional plastics, resistant to degradation
• Sales model: Licensing technology to manufacturers, direct sales of raw material