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Product Management Analytics Question: Measuring success of Okta's identity and access management platform

Asked at Okta

12 mins

how would you measure the success of okta's okta platform?

Product Success Metrics Medium Member-only
Metric Definition Data Analysis Strategic Thinking Cybersecurity Enterprise Software Cloud Computing
Product Analytics SaaS Okta Identity Management Authentication Metrics

Introduction

Measuring the success of Okta's platform is crucial for evaluating its effectiveness in providing secure identity management solutions. To approach this product success metric problem effectively, I will follow a simple product success metric framework. I'll cover core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Framework Overview

I'll follow a simple success metrics framework covering product context, success metrics hierarchy.

Step 1

Product Context

Okta's platform is a comprehensive identity and access management (IAM) solution that enables organizations to securely connect people to technology. It provides single sign-on, multi-factor authentication, and user provisioning capabilities across cloud, mobile, and on-premises applications.

Key stakeholders include:

  1. Enterprise IT departments: Seeking to streamline access management and improve security
  2. End-users: Employees and customers who need seamless access to various applications
  3. Application developers: Integrating Okta's services into their products
  4. Okta's business team: Focused on growth, revenue, and market share

User flow typically involves:

  1. User attempts to access an application
  2. Okta authenticates the user's identity
  3. Okta authorizes access based on predefined policies
  4. User gains access to the requested resource

Okta's platform aligns with the company's strategy of becoming the leading identity provider for the cloud-first world. It competes with solutions like Microsoft Azure AD and Ping Identity, differentiating itself through its cloud-native architecture and extensive integration capabilities.

In terms of product lifecycle, Okta's platform is in the growth stage, continuously expanding its feature set and market presence.

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