how would you measure the success of pluang's pluang core feature?

Introduction

Measuring the success of Pluang's Core feature is crucial for understanding its impact and guiding future product decisions. To approach this product success metrics problem effectively, I'll follow a structured framework that covers core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context

Pluang Core is a digital investment platform that allows users to invest in various asset classes, including gold, mutual funds, and cryptocurrencies. It's designed to make investing accessible and user-friendly for Indonesian consumers, many of whom are first-time investors.

Key stakeholders include:

• Users: Seeking easy, secure ways to grow their wealth
• Pluang: Aiming to increase user base and assets under management
• Regulators: Ensuring compliance and consumer protection
• Partners: Financial institutions providing investment products

User flow:

1. Sign up and KYC verification
2. Explore investment options
3. Fund account
4. Make investments
5. Monitor and manage portfolio

Pluang Core fits into the company's broader strategy of democratizing finance in Indonesia, competing with traditional banks and newer fintech players. The product is in the growth stage, focusing on user acquisition and increasing engagement.

Software-specific context:

• Platform: Mobile-first application
• Integration: Connected to various financial institutions and market data providers
• Deployment: Cloud-based with regular updates