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Product Management Success Metrics Question: Measuring effectiveness of Practo's core healthcare platform feature

Asked at Practo

12 mins

how would you measure the success of practo's practo core feature?

Product Success Metrics Medium Member-only
Metric Definition Stakeholder Analysis Data Interpretation Healthcare Telemedicine Digital Health
User Engagement Product Success Telemedicine Healthcare Metrics Platform Analytics

Introduction

Measuring the success of Practo's core feature is crucial for understanding its impact on healthcare accessibility and user satisfaction. To approach this product success metrics problem effectively, I'll follow a structured framework that covers core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Framework Overview

I'll follow a simple success metrics framework covering product context, success metrics hierarchy.

Step 1

Product Context

Practo Core is a digital healthcare platform that connects patients with doctors for online consultations and appointment bookings. Key stakeholders include patients seeking medical care, healthcare providers looking to expand their reach, and Practo itself aiming to improve healthcare accessibility.

The user flow typically involves:

  1. Patient searches for a doctor or specialty
  2. Browses doctor profiles and available time slots
  3. Books an appointment or initiates an online consultation
  4. Completes the consultation and provides feedback

Practo Core aligns with the company's mission to simplify healthcare access. It competes with traditional in-person clinic visits and other telemedicine platforms by offering a seamless digital experience.

As a mature product, Practo Core is in the growth stage of its lifecycle, focusing on expanding its user base and enhancing features to maintain market leadership.

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