how would you measure the success of skyscanner's flight search feature?

Introduction

Measuring the success of Skyscanner's flight search feature is crucial for optimizing user experience and driving business growth. To approach this product success metrics problem effectively, I will follow a simple product success metric framework. I'll cover core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context

Skyscanner's flight search feature is a core component of their travel comparison platform. It allows users to search for and compare flight options across multiple airlines and travel agencies. Key stakeholders include:

1. Users: Seeking the best flight deals and convenient booking options
2. Airlines: Want to maximize bookings and revenue
3. Travel agencies: Aim to increase their visibility and bookings
4. Skyscanner: Wants to drive revenue through commissions and ads

User flow:

1. Enter search criteria (origin, destination, dates)
2. View search results and apply filters
3. Compare options and select a flight
4. Click through to partner site to complete booking

This feature is central to Skyscanner's strategy of being a comprehensive travel comparison platform. Competitors like Kayak and Google Flights offer similar functionality, so Skyscanner must differentiate through user experience and comprehensiveness of results.

Product Lifecycle Stage: Mature - The flight search feature is well-established but requires continuous improvement to maintain competitiveness.

Software-specific context:

• Platform: Web and mobile apps
• Integration points: Multiple airline and OTA APIs
• Deployment model: Continuous integration/continuous deployment (CI/CD)