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Product Management Analytics Question: Measuring success of Slack's messaging threads feature using key metrics

Asked at Slack

15 mins

how would you measure the success of slack's messaging threads feature?

Product Success Metrics Medium Member-only
Metric Definition Data Analysis Product Strategy SaaS Enterprise Software Team Collaboration
Messaging Collaboration Tools Product Analytics Feature Success Slack

Introduction

Measuring the success of Slack's messaging threads feature is crucial for understanding its impact on user engagement and productivity. To approach this product success metric problem effectively, I'll follow a simple product success metric framework that covers core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Framework Overview

I'll follow a simple success metrics framework covering product context, success metrics hierarchy.

Step 1

Product Context

Slack's messaging threads feature allows users to create organized conversations within a channel by replying to specific messages. This feature aims to reduce clutter in main channels and improve the clarity of discussions.

Key stakeholders include:

  • End users (employees and team members)
  • Team leaders and managers
  • IT administrators
  • Slack's product team

User flow:

  1. User sees a message they want to reply to in a channel
  2. User clicks the "Start a thread" option
  3. User types and sends their reply in the thread
  4. Other users can view and contribute to the thread

This feature aligns with Slack's broader strategy of improving workplace communication and reducing information overload. Compared to competitors like Microsoft Teams, Slack's threading feature is more intuitive and seamlessly integrated into the main chat interface.

Product Lifecycle Stage: Maturity - The threading feature has been widely adopted and is now a core part of Slack's offering, with ongoing refinements based on user feedback.

Software-specific context:

  • Platform: Web, desktop, and mobile apps
  • Integration: Threads are synced across devices and integrate with Slack's notification system
  • Deployment: Cloud-based, with updates rolled out gradually to all users

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