How would you measure the success of Starry's Starry Internet service?

Introduction

Measuring the success of Starry's Starry Internet service requires a comprehensive approach that considers multiple stakeholders and metrics. To effectively evaluate this internet service provider's performance, I'll follow a structured framework covering core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context

Starry Internet is a fixed wireless internet service provider that uses millimeter wave technology to deliver high-speed broadband to urban areas. Their service aims to provide an alternative to traditional cable and fiber internet providers, offering competitive speeds at affordable prices.

Key stakeholders include:

• Customers: Seeking reliable, fast, and affordable internet
• Investors: Looking for growth and profitability
• Employees: Interested in company success and job security
• Regulators: Ensuring fair competition and service quality

User flow:

1. Potential customers check service availability in their area
2. They select a plan and schedule installation
3. Technicians install necessary equipment (typically on the roof or balcony)
4. Customers connect devices and use the service

Starry fits into the broader strategy of disrupting the ISP market by leveraging innovative technology to reduce infrastructure costs and improve service quality. Compared to competitors like Comcast or Verizon Fios, Starry offers similar speeds but often at lower prices and without long-term contracts.

Product Lifecycle Stage: Growth - Starry is expanding to new markets and continuously improving its technology, indicating it's in the growth stage of its lifecycle.

Hardware considerations:

• Equipment reliability and performance
• Installation complexity
• Signal strength and consistency