how would you measure the success of supercell's supercell id feature?

Introduction

Measuring the success of Supercell's Supercell ID feature requires a comprehensive approach that considers multiple stakeholders and metrics. This unified account system plays a crucial role in Supercell's ecosystem, impacting user experience, retention, and cross-game engagement. To effectively evaluate its performance, we'll employ a structured framework covering core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context

Supercell ID is a unified account system that allows players to seamlessly access their game progress across multiple devices and Supercell games. It serves as a central hub for user authentication, progress synchronization, and cross-game promotions.

Key stakeholders include:

1. Players: Seeking seamless access to their game progress and accounts
2. Supercell: Aiming to increase user retention and cross-game engagement
3. Game developers: Requiring a reliable authentication system for their games
4. Marketing team: Leveraging user data for targeted promotions

User flow:

1. Account creation: Players create a Supercell ID using email or phone number
2. Verification: Users verify their account through a confirmation code
3. Game linking: Players connect their existing game progress to their Supercell ID
4. Cross-device access: Users can log in on any device to access their progress
5. Cross-game engagement: Players receive promotions for other Supercell games

Supercell ID fits into the company's broader strategy of creating a cohesive ecosystem across their game portfolio, fostering player loyalty and increasing lifetime value. Compared to competitors like King (Candy Crush) or Zynga, Supercell's approach is more focused on cross-game synergies within their own portfolio.

Product Lifecycle Stage: Supercell ID is in the growth stage, with ongoing efforts to increase adoption and enhance features to support Supercell's expanding game lineup.