How would you measure the success of Tanla's Trubloq blockchain-based SMS filtering solution?

Introduction

Measuring the success of Tanla's Trubloq blockchain-based SMS filtering solution requires a comprehensive approach that considers multiple stakeholders and metrics. To effectively evaluate this product, I'll follow a structured framework covering core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context

Trubloq is a blockchain-based commercial communication platform designed to combat spam and fraud in SMS messaging. It serves as a distributed ledger technology (DLT) solution for telecom operators, enterprises, and regulators to ensure the legitimacy of SMS traffic.

Key stakeholders include:

1. Telecom operators: Seeking to reduce spam and improve customer satisfaction
2. Enterprises: Looking for reliable message delivery and brand protection
3. Regulators: Aiming to enforce compliance and protect consumers
4. End-users: Desiring a spam-free messaging experience

User flow:

1. Enterprise sends SMS through Trubloq platform
2. Message is validated against blockchain records
3. Telecom operator receives validated message for delivery
4. End-user receives filtered, legitimate message

Trubloq aligns with Tanla's strategy to provide secure, innovative communication solutions. It differentiates itself from traditional SMS filtering methods through its use of blockchain technology, offering improved transparency and immutability.

As a relatively new product, Trubloq is in the growth stage of its lifecycle. It's gaining traction but still has significant room for expansion and refinement.