how would you measure the success of wechat's messaging feature?

Introduction

Measuring the success of WeChat's messaging feature requires a comprehensive approach that considers multiple stakeholders and metrics. To address this product success metrics challenge effectively, I'll follow a structured framework covering core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context (5 minutes)

WeChat's messaging feature is a core component of the app, allowing users to send text, voice, and multimedia messages to individuals or groups. Key stakeholders include:

1. Users: Seeking efficient, reliable communication
2. Advertisers: Looking for engagement opportunities
3. Tencent (parent company): Aiming for user growth and monetization
4. Developers: Building integrations and mini-programs

User flow:

1. Open app and select a contact/group
2. Compose message (text, voice, image, etc.)
3. Send message
4. Receive notifications and view responses

WeChat's messaging fits into Tencent's strategy of creating a super-app ecosystem, serving as the foundation for other services like payments and mini-programs. Compared to competitors like WhatsApp, WeChat offers a more comprehensive platform with integrated services.

Product Lifecycle Stage: Mature, with a focus on maintaining market dominance and expanding features.

Software-specific context:

• Platform: Mobile-first, available on iOS and Android
• Integration points: Payments, mini-programs, official accounts
• Deployment model: Regular app updates with server-side feature rollouts