how would you measure the success of zapper's zapper core feature?

Introduction

Measuring the success of Zapper's core feature requires a comprehensive approach that considers multiple stakeholders and metrics. To effectively evaluate this product success metric problem, I'll follow a structured framework covering core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context (5 minutes)

Zapper's core feature is a DeFi dashboard that aggregates and visualizes users' crypto assets and activities across multiple blockchain networks. It provides a unified interface for users to track their portfolio, manage investments, and execute transactions across various DeFi protocols.

Key stakeholders include:

1. DeFi users: Seeking simplified portfolio management and investment opportunities
2. DeFi protocols: Looking to increase user engagement and liquidity
3. Zapper team: Aiming to grow user base and revenue
4. Investors: Expecting user growth and financial returns

User flow:

1. Connect wallet(s) to Zapper
2. View aggregated portfolio across chains and protocols
3. Analyze investment opportunities and execute transactions
4. Monitor performance and rebalance as needed

Zapper's core feature aligns with the company's strategy of simplifying DeFi interactions and becoming the go-to platform for crypto asset management. Compared to competitors like DeBank or Zerion, Zapper differentiates itself through its user-friendly interface and extensive protocol integrations.

Product Lifecycle Stage: Growth phase - Zapper has established product-market fit and is now focused on scaling its user base and expanding features to capture more market share in the rapidly evolving DeFi space.

Software-specific context:

• Platform: Web-based application with mobile responsiveness
• Tech stack: Likely React frontend with Node.js backend
• Integration points: Multiple blockchain networks and DeFi protocols
• Deployment model: Cloud-based with frequent updates to support new protocols and features