How should Facebook help people with relocation?

Introduction

Facebook's potential role in helping people with relocation is an intriguing product design challenge. As we explore this opportunity, we'll need to consider the unique strengths of Facebook's platform, the needs of users facing relocation, and how we can create value in this space. I'll approach this by first clarifying our objectives, then analyzing the market and user needs, before proposing and evaluating potential solutions.

Step 1

Clarifying Questions (3 minutes)

• Based on the problem description, I'm thinking this is about leveraging Facebook's existing platform and user base. Is that correct, or should we consider this as a standalone product?

Why it matters: This will determine whether we integrate with existing Facebook features or create something new. Expected answer: Yes, we're looking at integrating with Facebook's current ecosystem. Impact on approach: We'll focus on leveraging existing Facebook data and social connections.

• I'm assuming we're looking at a global solution, given Facebook's worldwide presence. Is that the case, or should we focus on specific regions?

Why it matters: Relocation needs and regulations vary significantly across countries. Expected answer: Start with a focus on a few key markets, then expand. Impact on approach: We'll need to consider localization and scalability from the outset.

• Are there any specific time or resource constraints we should be aware of for this project?

Why it matters: This will help us prioritize features and set realistic goals. Expected answer: We have a 6-month timeline for initial launch. Impact on approach: We'll need to focus on core features and potentially plan for phased rollouts.

Propose the Goal

Given Facebook's focus on connecting people and building communities, I believe the goal is to create a feature set that simplifies the relocation process by leveraging users' social networks and local knowledge. Does this align with your vision?

Define the Scope

Should we focus on domestic relocations within countries, or include international moves as well? For this product design challenge, I'll assume we're starting with domestic relocations in a few key markets, with plans to expand to international moves in the future.

Based on these assumptions, we'll proceed with designing a solution integrated into Facebook's existing platform, focusing initially on domestic relocations in key markets, with a 6-month timeline for initial launch.