Suggest a new product feature that would help Glassdoor acquire its next 10 million customers.

Certainly, I'll provide a detailed, strategic answer to the product growth problem for Glassdoor, demonstrating deep product thinking, leadership, and growth strategies. I'll use a first-person perspective as if I'm directly addressing the interviewer.

Introduction

Thank you for presenting this growth challenge. To restate, you've asked me to suggest a new product feature that would help Glassdoor acquire its next 10 million customers. This is an exciting opportunity to explore how we can significantly expand Glassdoor's user base through product innovation. I'll approach this by first asking some clarifying questions, then diving into a comprehensive analysis and strategy.

Step 1

Clarifying Questions

• Based on the growth challenge described, I'm assuming we're focusing on Glassdoor's core product. Is that correct, or are we considering potential new product lines as well?

Why it matters: This helps determine whether we should leverage existing strengths or explore entirely new directions. Expected answer: Yes, focusing on the core product. Impact on approach: We'll prioritize features that enhance and expand the current offering.

• Are we targeting a specific user segment for this growth, such as job seekers, employers, or a new demographic?

Why it matters: Different user segments may require different feature approaches. Expected answer: Primary focus on job seekers, but open to ideas for employer growth. Impact on approach: We'll prioritize features that enhance the job seeker experience while considering employer-side benefits.

• Can you share any insights on current user behavior patterns or pain points that might inform our growth strategy?

Why it matters: Understanding user behavior helps identify opportunities for improvement and expansion. Expected answer: Users often struggle with getting accurate salary information and company culture insights. Impact on approach: We'll focus on features that address these specific pain points.

• Are there any geographic or market constraints we should be aware of for this growth initiative?

Why it matters: Different markets may require localized features or strategies. Expected answer: Looking to expand globally, with a focus on emerging markets. Impact on approach: We'll consider features that support internationalization and localization.