Zoom has integrated AI into their system, which includes automated notes, and since then, the number of meetings has reduced. What will you do?

Introduction

The integration of AI into Zoom's system, including automated notes, has led to a reduction in the number of meetings. This unexpected outcome requires a thorough analysis to understand its root cause and potential implications for the product's success. I'll approach this issue systematically, examining various factors that could contribute to this change in user behavior.

Step 1

Clarifying Questions (3 minutes)

• Looking at the timing, I'm thinking this change might be recent. When did you first notice the reduction in meetings?

Why it matters: Helps establish a timeline for potential causes. Expected answer: Within the last 1-2 months. Impact on approach: Recent changes would focus our investigation on recent product updates or market shifts.

• Considering user segments, I'm curious if this reduction is uniform across all user types. Have you noticed any differences in meeting reduction between enterprise and individual users?

Why it matters: Identifies if the issue is widespread or specific to certain user groups. Expected answer: Enterprise users show a more significant reduction. Impact on approach: Would guide us to focus on features or factors more relevant to enterprise use cases.

• Thinking about the AI features, I'm wondering about user adoption rates. What percentage of users are actively using the AI-powered automated notes feature?

Why it matters: Helps determine if the feature itself is directly correlated with the reduction. Expected answer: Around 60% of users have tried the feature. Impact on approach: High adoption would suggest a direct link between the feature and meeting reduction.

• Considering user feedback, I'm interested in the sentiment around this change. Have you received any feedback from users about why they're having fewer meetings?

Why it matters: Provides qualitative insights into user behavior changes. Expected answer: Some users report increased efficiency, others express concerns about reduced collaboration. Impact on approach: Would help shape our hypotheses and potential solutions.