For Voodoo's game development process, should resources be allocated to creating more new titles or optimizing existing successful games for better monetization?

Introduction

The trade-off we're examining today is whether Voodoo should allocate resources to creating more new game titles or optimizing existing successful games for better monetization. This decision is crucial for Voodoo's game development process and overall business strategy. I'll analyze this trade-off by considering various factors including market dynamics, user behavior, technical feasibility, and resource allocation.

Step 1

Clarifying Questions (3 minutes)

• Context: I'm thinking about Voodoo's current game portfolio and market position. Could you give me an overview of our top-performing games and their lifecycle stages?

Why it matters: Helps assess the potential of existing games vs. new opportunities Expected answer: A mix of mature and growing titles with varying monetization levels Impact on approach: Would influence resource allocation between optimization and new development

• Business Context: Based on our revenue model, I assume we're primarily focused on in-app purchases and ad revenue. How does the split between these revenue streams look for our top games?

Why it matters: Informs monetization strategy for existing and new games Expected answer: Varied mix, with some games leaning more towards IAP and others towards ads Impact on approach: Would guide the focus of optimization efforts and new game design

• User Impact: I'm curious about our user acquisition and retention trends. Have we seen any significant changes in user behavior or preferences recently?

Why it matters: Helps understand if new games or optimizations are more likely to attract and retain users Expected answer: Some shift in preferences, possibly towards certain game genres or monetization models Impact on approach: Would influence the type of new games to develop or optimizations to prioritize

• Technical: Regarding our game development infrastructure, how scalable is our current setup for rapidly developing and launching new titles?

Why it matters: Assesses the feasibility and efficiency of creating more new games Expected answer: Moderately scalable, with some potential bottlenecks Impact on approach: Would determine the realistic pace of new game development vs. optimization

• Resource: Can you give me an idea of our current team structure and capacity? Are we more heavily staffed on new game development or live ops?

Why it matters: Helps understand the current resource allocation and potential for reallocation Expected answer: Balanced team with flexibility to shift focus Impact on approach: Would influence the feasibility of different resource allocation strategies