Introduction
The recent 5% drop in authorization success rate for Card Not Present (CNP) transactions among Adyen's European merchants is a critical issue that demands immediate attention. This decline not only impacts revenue but also affects merchant satisfaction and trust in Adyen's payment processing capabilities. I'll approach this problem systematically, focusing on identifying the root cause, validating hypotheses, and developing both short-term fixes and long-term solutions.
Framework overview
This analysis follows a structured approach covering issue identification, hypothesis generation, validation, and solution development.
Step 1
Clarifying Questions (3 minutes)
Why it matters: System changes often correlate with performance shifts. Expected answer: Yes, a minor update was rolled out. Impact on approach: If confirmed, I'd prioritize technical hypotheses.
Why it matters: Regulatory changes can significantly impact authorization processes. Expected answer: No major regulatory changes. Impact on approach: If true, I'd focus more on internal factors.
Why it matters: New merchants might face higher decline rates due to unfamiliarity with best practices. Expected answer: Normal growth, no significant surge. Impact on approach: If confirmed, I'd explore merchant education and onboarding improvements.
Why it matters: Increased fraud attempts could lead to more conservative authorization decisions. Expected answer: Slight increase in sophisticated fraud attempts. Impact on approach: If true, I'd investigate the balance between fraud prevention and authorization success.
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