Why has Alation's Data Catalog seen a 15% drop in active users over the past month?

Introduction

The recent 15% drop in active users for Alation's Data Catalog over the past month is a significant concern that requires immediate attention and a thorough investigation. As we delve into this issue, we'll employ a systematic approach to identify, validate, and address the root cause while considering both short-term fixes and long-term strategic implications.

Step 1

Clarifying Questions (3 minutes)

• Looking at the timing, I'm thinking there might be a seasonal component. Has this drop coincided with any particular time of year or event?

Why it matters: Seasonal patterns could explain temporary fluctuations. Expected answer: No significant seasonal patterns observed. Impact on approach: If seasonal, we'd focus on year-over-year comparisons.

• Considering user segments, I'm wondering if this drop is uniform across all user types. Have you noticed any particular user segments more affected than others?

Why it matters: Identifies whether the issue is global or segment-specific. Expected answer: The drop is more pronounced in enterprise users. Impact on approach: We'd focus on enterprise-specific factors if confirmed.

• Thinking about recent changes, have there been any significant updates to the Data Catalog in the past 1-2 months?

Why it matters: Recent changes could directly impact user engagement. Expected answer: A new UI was rolled out 6 weeks ago. Impact on approach: We'd investigate the UI change's impact on user experience.

• Regarding data accuracy, has there been any change in how we measure or define 'active users' recently?

Why it matters: Ensures we're comparing apples to apples in our metrics. Expected answer: No changes in measurement or definition. Impact on approach: If changed, we'd need to recalibrate our analysis based on the new definition.