Why has Axonius's Asset Management module seen a 20% drop in daily active users over the past month?

Introduction

The recent 20% drop in daily active users for Axonius's Asset Management module is a concerning trend that requires immediate attention and a thorough root cause analysis. As we delve into this issue, we'll systematically examine potential factors, generate data-driven hypotheses, and develop a comprehensive plan to address the underlying causes and restore user engagement.

Step 1

Clarifying Questions (3 minutes)

• Considering the timing, I'm wondering if there have been any recent product updates or changes to the Asset Management module. Have there been any significant feature releases or UI changes in the past 1-2 months?

Why it matters: Recent changes could directly impact user behavior and engagement. Expected answer: Information about recent updates or confirmation of no significant changes. Impact on approach: If changes occurred, we'd focus on their impact; if not, we'd look at other factors.

• Looking at the user base, I'm curious about the composition of the affected users. Has the 20% drop been uniform across all user segments, or are certain types of users (e.g., enterprise vs. SMB) more affected?

Why it matters: Understanding which users are most affected helps narrow down potential causes. Expected answer: Breakdown of user segments affected by the drop. Impact on approach: We'd tailor our investigation and solutions to the most impacted user groups.

• Considering potential external factors, have there been any significant changes in the cybersecurity landscape or compliance requirements that might affect how companies use asset management tools?

Why it matters: External factors could influence user behavior independently of the product itself. Expected answer: Information on relevant industry changes or confirmation of stable conditions. Impact on approach: If external factors are at play, we'd need to consider how to adapt the product to new market conditions.

• Thinking about the functionality, has there been any degradation in the module's performance or reliability over the past month? Have there been any notable increases in error rates or system downtime?

Why it matters: Technical issues could directly lead to decreased user engagement. Expected answer: Data on system performance and reliability metrics. Impact on approach: If technical issues are present, we'd prioritize resolving them; if not, we'd focus on other aspects of the user experience.