Why has CB Insights's Market Map feature seen a 30% drop in user engagement over the past month?

Introduction

The recent 30% drop in user engagement for CB Insights's Market Map feature is a significant issue that requires immediate attention and a thorough root cause analysis. As we delve into this problem, we'll systematically examine potential factors, generate data-driven hypotheses, and develop a comprehensive plan to address the underlying causes and restore user engagement.

Step 1

Clarifying Questions (3 minutes)

• Looking at the timing, I'm thinking there might have been a recent product update. Has there been any significant change to the Market Map feature in the past 1-2 months?

Why it matters: Recent changes could directly impact user behavior. Expected answer: Yes, there was a UI refresh. Impact on approach: If confirmed, we'd focus on UI/UX issues in our analysis.

• Considering user segments, I'm curious about the engagement drop distribution. Is the 30% decrease uniform across all user types, or are certain segments more affected?

Why it matters: Helps identify if the issue is global or specific to certain users. Expected answer: Enterprise users are more affected than small business users. Impact on approach: We'd prioritize investigating enterprise-specific features or use cases.

• Given the metric specificity, I'm wondering about the exact definition of "engagement" in this context. Can you clarify how engagement is measured for the Market Map feature?

Why it matters: Ensures we're analyzing the correct metric and its components. Expected answer: Engagement is measured by time spent on the feature and number of interactions. Impact on approach: We'd break down the analysis into these specific engagement components.

• Considering potential data anomalies, have there been any changes to the analytics system or engagement tracking methods in the past month?

Why it matters: Rules out technical issues in data collection. Expected answer: No changes to the analytics system. Impact on approach: If confirmed, we can focus on actual user behavior changes rather than data collection issues.