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Company focus

CDK Global

What factors are contributing to the sudden 30% increase in customer support tickets for CDK Global's Drive Flex platform this month?

Prepared by NextSprints

15 mins
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Problem-Solving Data Analysis Strategic Thinking Automotive Software as a Service Enterprise Software Product Improvement Data Analysis Root Cause Analysis Customer Support Automotive Software
Product Management Root Cause Analysis Question: Investigating sudden increase in customer support tickets for automotive software platform

Introduction

The sudden 30% increase in customer support tickets for CDK Global's Drive Flex platform this month is a critical issue that demands immediate attention. To address this problem effectively, I'll employ a systematic approach to identify, validate, and resolve the root cause while considering both short-term fixes and long-term strategic implications.

Framework overview

This analysis follows a structured approach covering issue identification, hypothesis generation, validation, and solution development.

Step 1

Clarifying Questions (3 minutes)

  • Looking at the timing, I'm thinking there might be a recent product update. Has there been any significant feature release or system change in the past month?

Why it matters: Recent changes often correlate with support ticket spikes. Expected answer: Yes, a major update was released. Impact on approach: If yes, we'd focus on the new features; if no, we'd look at other factors.

  • Considering user segments, I'm curious about the distribution of these tickets. Are they coming from a specific user group or spread across all users?

Why it matters: Helps identify if it's a targeted issue or a system-wide problem. Expected answer: Tickets are concentrated among enterprise users. Impact on approach: Focused investigation on enterprise features vs. broader system analysis.

  • Regarding the nature of support tickets, I'm wondering about the most common issues reported. What are the top 3 categories of problems users are experiencing?

Why it matters: Pinpoints specific areas of the platform causing issues. Expected answer: UI navigation, data integration, and performance speed. Impact on approach: Prioritize investigation of these specific areas.

  • Thinking about external factors, have there been any significant changes in the automotive industry or regulations that might impact how customers use Drive Flex?

Why it matters: External changes can drive increased support needs. Expected answer: New compliance requirements were introduced. Impact on approach: Investigate how well Drive Flex supports new regulations.

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Updated Jan 22, 2025