Introduction
The sudden 30% increase in customer support tickets related to Cedar's insurance eligibility verification tool is a critical issue that demands immediate attention. This analysis will systematically identify, validate, and address the root cause while considering both short-term fixes and long-term strategic implications.
I'll approach this problem by first clarifying key details, ruling out external factors, and then diving deep into the product, user journey, and metrics. From there, I'll generate data-driven hypotheses, conduct root cause analysis, and propose validation methods and solutions.
This analysis follows a structured approach covering issue identification, hypothesis generation, validation, and solution development.
Step 1
Clarifying Questions (3 minutes)
Why it matters: Recent changes often correlate with sudden metric shifts. Expected answer: Yes, there was a minor update two weeks ago. Impact on approach: If confirmed, I'd focus on change-related hypotheses.
Why it matters: Helps identify if the issue is localized or widespread. Expected answer: The increase is seen across various provider types. Impact on approach: A widespread issue would suggest a systemic problem rather than a user-specific one.
Why it matters: Performance issues often lead to increased support tickets. Expected answer: No significant changes noted in our standard metrics. Impact on approach: If performance metrics are stable, we'd need to look deeper into user experience or hidden technical issues.
Why it matters: External changes can significantly impact how users interact with the tool. Expected answer: No major policy changes, but there's been increased scrutiny on accuracy. Impact on approach: This could indicate a shift in user behavior or expectations, rather than a tool malfunction.
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