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Company focus

Emerson

Why has customer satisfaction with Emerson's DeltaV distributed control system declined by 8% among chemical processing clients in the past 6 months?

Prepared by NextSprints

15 mins
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Data Analysis Problem Solving Strategic Thinking Chemical Processing Industrial Automation Process Control Product Strategy Root Cause Analysis Customer Satisfaction Industrial Control Systems Emerson
Product Management Root Cause Analysis Question: Investigating customer satisfaction decline for Emerson's DeltaV system

Introduction

The recent 8% decline in customer satisfaction with Emerson's DeltaV distributed control system among chemical processing clients is a concerning trend that requires immediate attention. To address this issue, I'll employ a systematic approach to identify, validate, and resolve the root cause while considering both short-term fixes and long-term strategic implications.

Framework overview

This analysis follows a structured approach covering issue identification, hypothesis generation, validation, and solution development.

Step 1

Clarifying Questions (3 minutes)

  • Looking at the timing, I'm thinking there might have been a recent software update. Has there been any significant changes to the DeltaV system in the past 6-8 months?

Why it matters: Software updates can introduce bugs or usability issues that directly impact customer satisfaction. Expected answer: Yes, there was a major update 7 months ago. Impact on approach: If confirmed, we'd focus on post-update issues and potential rollback strategies.

  • Considering the specificity of the client group, I'm wondering about industry trends. Have there been any significant changes in chemical processing regulations or practices that might affect how clients use DeltaV?

Why it matters: External factors could be driving dissatisfaction if the system hasn't adapted to new industry needs. Expected answer: No major regulatory changes, but increasing focus on sustainability. Impact on approach: We'd explore how well DeltaV supports sustainability initiatives in chemical processing.

  • Given the quantitative nature of the decline, I'm curious about our measurement methodology. Has there been any change in how we measure or calculate customer satisfaction for DeltaV?

Why it matters: Ensures we're comparing apples to apples and not seeing a decline due to measurement changes. Expected answer: No changes in measurement methodology. Impact on approach: We'd focus on actual satisfaction issues rather than measurement discrepancies.

  • Thinking about customer segments, I'm wondering if this decline is uniform across all chemical processing clients or concentrated in specific sub-segments?

Why it matters: Helps identify if the issue is systemic or related to specific use cases or client types. Expected answer: The decline is more pronounced among larger enterprises. Impact on approach: We'd investigate factors specific to large-scale implementations and complex environments.

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Updated Jan 22, 2025