What factors are contributing to the declining usage rates of Euromonitor's Via tool among existing clients in the APAC region?

Introduction

The declining usage rates of Euromonitor's Via tool among existing clients in the APAC region is a concerning trend that requires immediate attention. To address this issue, I'll employ a systematic approach to identify, validate, and resolve the root cause while considering both short-term fixes and long-term strategic implications.

Step 1

Clarifying Questions (3 minutes)

• Considering the regional focus, I'm wondering about market-specific factors. Could you provide more details on which specific APAC countries are experiencing the most significant declines?

Why it matters: This helps identify if the issue is widespread or localized to specific markets. Expected answer: A breakdown of usage decline by country. Impact on approach: If localized, we'd focus on country-specific factors; if widespread, we'd look at broader regional issues.

• Given the nature of Euromonitor's data, I'm curious about any recent changes in data coverage or methodology. Have there been any significant updates to the Via tool's data sources or analysis methods in the past 6-12 months?

Why it matters: Changes in data quality or coverage could directly impact user perception and usage. Expected answer: Information on recent updates or changes to the tool. Impact on approach: If changes occurred, we'd investigate their impact on user experience and data reliability.

• Thinking about user segments, I'm wondering if the decline is uniform across all client types. Can you share any information on whether certain industries or company sizes are more affected than others?

Why it matters: This helps identify if the issue is related to specific user needs or use cases. Expected answer: Breakdown of usage decline by industry and company size. Impact on approach: If specific segments are more affected, we'd focus on their unique requirements and pain points.

• Considering potential competitive pressures, have there been any notable launches or updates from competitors in the APAC market recently?

Why it matters: This helps assess whether external market forces are driving the decline. Expected answer: Information on recent competitive activities in the region. Impact on approach: If significant competitive moves have occurred, we'd need to evaluate our product positioning and feature set.