Introduction
The decline in client adoption of FactSet's ESG scoring feature by 20% compared to last year is a significant issue that requires thorough investigation. To address this problem, I'll employ a systematic approach to identify, validate, and address the root cause while considering both immediate and long-term implications for the product and our clients.
This analysis follows a structured approach covering issue identification, hypothesis generation, validation, and solution development.
Step 1
Clarifying Questions (3 minutes)
Why it matters: Seasonal patterns could indicate external factors rather than product issues. Expected answer: The decline has been relatively consistent across quarters. Impact on approach: If seasonal, we'd focus on annual market trends; if consistent, we'd look more closely at product-specific factors.
Why it matters: Segment-specific issues could point to targeted problems or changing market needs. Expected answer: The decline is more pronounced among asset managers. Impact on approach: We'd focus our investigation on asset managers' specific needs and challenges.
Why it matters: Product changes could directly impact user adoption and satisfaction. Expected answer: A major update to the scoring algorithm was released six months ago. Impact on approach: We'd investigate the impact of this update on user experience and perceived value.
Why it matters: Changes in client behavior or market trends could explain the adoption decline. Expected answer: There's been an increase in clients using multiple ESG data sources. Impact on approach: We'd explore how FactSet's offering compares to competitors and if integration with other sources is needed.
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