Why has GoGuardian's Admin dashboard seen a 15% drop in daily active users over the past month?

Introduction

GoGuardian's Admin dashboard has experienced a 15% drop in daily active users over the past month, signaling a significant issue that requires immediate attention. This analysis will systematically identify, validate, and address the root cause while considering both short-term and long-term implications for the product and its users.

Step 1

Clarifying Questions (3 minutes)

• Looking at the timing, I'm thinking there might be seasonal factors at play. Has this 15% drop coincided with any school holidays or breaks?

Why it matters: Educational product usage often fluctuates with academic calendars. Expected answer: Partial correlation with summer break in some regions. Impact on approach: If confirmed, we'd need to adjust for seasonality in our analysis.

• Considering user segments, I'm curious about the distribution of the drop. Is the 15% decrease uniform across all user types, or are certain roles (e.g., administrators, teachers) more affected?

Why it matters: Uneven impact could point to role-specific issues or changes. Expected answer: Administrators more affected than teachers. Impact on approach: Focus on admin-specific features and workflows if confirmed.

• Thinking about recent changes, have there been any significant updates to the Admin dashboard or related systems in the past 1-2 months?

Why it matters: Recent changes often correlate with usage fluctuations. Expected answer: Minor UI updates and backend optimizations. Impact on approach: Investigate potential unintended consequences of these changes.

• Regarding data integrity, has there been any change in how daily active users are measured or reported in the last month?

Why it matters: Ensures we're comparing apples to apples in our metrics. Expected answer: No changes to measurement or reporting. Impact on approach: If changed, we'd need to recalibrate our baseline for comparison.