Introduction
The decline in user engagement with HCL Technologies's Domino collaboration platform by 20% among enterprise clients over the last 6 months is a significant issue that requires immediate attention. To address this problem, I'll employ a systematic approach to identify, validate, and resolve the root cause while considering both short-term fixes and long-term strategic implications.
This analysis follows a structured approach covering issue identification, hypothesis generation, validation, and solution development.
Step 1
Clarifying Questions (3 minutes)
Why it matters: Product changes can significantly impact user behavior and engagement. Expected answer: Yes, there was a major update to the UI and some core features. Impact on approach: If true, we'd focus on user adoption and potential usability issues.
Why it matters: Changes in sales or implementation processes can affect user onboarding and adoption. Expected answer: No significant changes in the sales process. Impact on approach: If unchanged, we'd look more closely at product-related factors.
Why it matters: Ensures we're comparing apples to apples and not facing a data anomaly. Expected answer: No changes in measurement methodology. Impact on approach: If consistent, we can trust the data and focus on actual usage patterns.
Why it matters: External factors could be influencing user behavior. Expected answer: Some competitors have introduced new collaboration features. Impact on approach: If true, we'd need to consider both internal improvements and competitive positioning.
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