Why has user engagement with Hudl Assist analysis reports declined by 20% among high school football teams since the latest app update?

Introduction

The recent 20% decline in user engagement with Hudl Assist analysis reports among high school football teams following the latest app update is a critical issue that demands immediate attention. This engagement drop could significantly impact our product's value proposition and user retention. I'll approach this problem systematically, focusing on identifying the root cause, validating hypotheses, and developing both short-term fixes and long-term strategies to address the issue.

Step 1

Clarifying Questions (3 minutes)

• Looking at the timing, I'm thinking the app update might be directly related. Can you confirm when exactly the update was released and if the engagement decline started immediately after?

Why it matters: This helps establish a clear timeline and potential causation. Expected answer: The update was released 2 weeks ago, and the decline started within 48 hours. Impact on approach: A clear correlation would focus our investigation on the update itself.

• Considering user segments, I'm curious if this decline is uniform across all high school football teams. Are there any patterns in terms of team size, location, or previous engagement levels?

Why it matters: This helps identify if the issue is universal or specific to certain user groups. Expected answer: The decline is more pronounced among smaller schools and teams with previously high engagement. Impact on approach: This would lead us to investigate factors that might disproportionately affect smaller teams or highly engaged users.

• Thinking about the nature of the engagement drop, I'm wondering if it's a decrease in frequency of access or time spent per session. Can you provide more details on how the 20% decline manifests?

Why it matters: This helps pinpoint whether the issue is with initial app opens or sustained use. Expected answer: Both frequency of access and time spent per session have decreased. Impact on approach: This would suggest a multifaceted problem, potentially involving both app accessibility and content value.

• Considering potential technical issues, have there been any reported increases in app crashes, load times, or other performance metrics since the update?

Why it matters: This helps rule out or confirm technical problems as a primary factor. Expected answer: There's been a slight increase in load times for the analysis reports, but no significant rise in crashes. Impact on approach: This would lead us to investigate the performance impact of the update, particularly on report loading.