Why has inFeedo's employee engagement survey response rate dropped by 15% over the last quarter?

Introduction

The recent 15% drop in inFeedo's employee engagement survey response rate over the last quarter is a concerning trend that requires immediate attention. As we analyze this issue, we'll follow a systematic approach to identify, validate, and address the root cause while considering both short-term and long-term implications for the product and organization.

I'll outline a structured framework to tackle this problem, starting with clarifying questions, ruling out external factors, and then diving deep into product understanding, metric breakdown, and hypothesis formation. We'll then conduct a thorough root cause analysis, propose validation methods, and develop a comprehensive resolution plan.

Step 1

Clarifying Questions (3 minutes)

• Looking at the timing, I'm thinking there might be seasonal factors at play. Has this drop coincided with any particular time of year or company events?

Why it matters: Seasonal patterns could explain cyclical changes in engagement. Expected answer: No significant seasonal correlation observed. Impact on approach: If seasonal, we'd focus on annual trends; if not, we'd investigate recent changes.

• Considering user segments, I'm curious about the distribution of the drop. Has the decrease been uniform across all employee levels or departments?

Why it matters: Uneven distribution could point to specific issues within certain groups. Expected answer: The drop is more pronounced in certain departments. Impact on approach: We'd focus on department-specific factors if the decline is localized.

• Regarding recent changes, have there been any modifications to the survey format, frequency, or communication strategy in the last quarter?

Why it matters: Changes in the survey itself could directly impact response rates. Expected answer: Minor updates to the survey questions were made. Impact on approach: If changes were made, we'd analyze their potential impact on user engagement.

• Thinking about the broader context, has there been any significant company news or organizational changes that might affect employee morale or engagement?

Why it matters: Organizational changes can significantly impact employee sentiment and participation. Expected answer: A recent restructuring in some departments. Impact on approach: We'd investigate how organizational changes correlate with response rate declines.

• Considering technical aspects, has there been any change in the systems or processes used to measure and track the response rate?

Why it matters: Technical issues could lead to inaccurate data or affect survey accessibility. Expected answer: No significant changes to measurement systems. Impact on approach: If technical issues are present, we'd prioritize fixing data collection and reporting systems.