What factors are contributing to the declining user engagement with Komodo Health's Prism platform since the latest update?

Introduction

The declining user engagement with Komodo Health's Prism platform since the latest update is a critical issue that requires immediate attention. To address this problem, I'll employ a systematic approach to identify, validate, and resolve the root cause while considering both short-term fixes and long-term strategic implications.

Step 1

Clarifying Questions (3 minutes)

• Looking at the timing, I'm thinking there might be a correlation between the update and the engagement drop. Can you provide more details about the nature of the latest update and when it was rolled out?

Why it matters: Understanding the update's scope helps pinpoint potential causes. Expected answer: Information about feature changes, UI/UX modifications, or backend improvements. Impact on approach: Guides focus on specific areas affected by the update.

• I'm curious about the user segments affected. Are we seeing a uniform decline across all user types, or is it more pronounced in certain groups?

Why it matters: Identifies whether the issue is universal or segment-specific. Expected answer: Breakdown of engagement metrics by user segments. Impact on approach: Helps tailor solutions to specific user groups if necessary.

• Considering the possibility of measurement errors, has there been any change in how we track or define user engagement recently?

Why it matters: Ensures we're not chasing a non-existent problem due to metric changes. Expected answer: Confirmation of consistent measurement methods or details of recent changes. Impact on approach: May shift focus to data integrity issues if discrepancies are found.

• I'm wondering about external factors. Have there been any significant changes in the healthcare data landscape or competitor offerings that might influence user behavior?

Why it matters: Helps distinguish between internal issues and market-driven changes. Expected answer: Information on market trends or competitor actions. Impact on approach: May broaden the scope of analysis to include market positioning.