Why has KUBRA's Storm Center outage map experienced a 30% decrease in user engagement during recent severe weather events compared to previous years?

Introduction

KUBRA's Storm Center outage map has experienced a 30% decrease in user engagement during recent severe weather events compared to previous years. This significant drop in engagement is concerning and requires a thorough investigation to identify the root cause and develop effective solutions. I'll approach this issue systematically, examining both internal and external factors that could be contributing to the decreased user engagement.

Step 1

Clarifying Questions (3 minutes)

• Looking at the timing, I'm thinking there might be a seasonal aspect. Has the decrease in engagement been consistent across all weather events, or is it more pronounced during specific types of storms?

Why it matters: Understanding if the issue is universal or event-specific will help narrow down potential causes. Expected answer: The decrease is consistent across all types of severe weather events. Impact on approach: If consistent, we'll focus on broader issues; if event-specific, we'll investigate those particular scenarios.

• Considering user segments, I'm wondering if this decrease is uniform across all user types. Have you noticed any differences in engagement drop-off between residential users, business users, or emergency responders?

Why it matters: Different user groups may have different needs or be affected by different factors. Expected answer: The decrease is more pronounced among residential users. Impact on approach: We'll prioritize investigating factors affecting residential users if this is the case.

• Thinking about recent changes, have there been any significant updates to the Storm Center outage map or related systems in the past year?

Why it matters: Recent changes could directly impact user engagement. Expected answer: A new UI was implemented six months ago. Impact on approach: If changes were made, we'll focus on their potential impact on user experience and functionality.

• Considering data accuracy, has there been any change in how user engagement is measured or in the systems tracking this metric?

Why it matters: Ensures we're comparing apples to apples when looking at year-over-year data. Expected answer: No changes in measurement methods or systems. Impact on approach: If there have been changes, we'll need to adjust our analysis accordingly.