What factors are contributing to the declining attendance at MaRS Discovery District's innovation workshops since the beginning of the year?

Introduction

The declining attendance at MaRS Discovery District's innovation workshops since the beginning of the year is a concerning trend that requires thorough investigation. To address this issue, I'll employ a systematic approach to identify, validate, and address the root cause while considering both immediate and long-term implications for the organization's innovation ecosystem.

Step 1

Clarifying Questions (3 minutes)

• Looking at the timing, I'm thinking there might be a seasonal component. Has this decline been consistent across all months, or are there fluctuations?

Why it matters: Seasonal patterns could indicate external factors rather than internal issues. Expected answer: Consistent decline across months. Impact on approach: If seasonal, we'd focus on annual trends and external factors.

• Considering the workshop content, I'm wondering if there have been any significant changes to the topics or formats offered. Have you made any alterations to the workshop curriculum or delivery method recently?

Why it matters: Changes in content or format could directly impact attendance. Expected answer: No major changes to curriculum or format. Impact on approach: If changes were made, we'd analyze their reception and potential correlation with attendance.

• Thinking about the target audience, I'm curious about any shifts in participant demographics. Have you noticed any changes in the types of attendees or their professional backgrounds?

Why it matters: Demographic shifts could indicate changing needs or preferences in the innovation community. Expected answer: Some changes in attendee profiles observed. Impact on approach: If demographics have shifted, we'd need to reassess market fit and marketing strategies.

• Considering external factors, I'm wondering about the competitive landscape. Have there been any new entrants or significant changes in offerings from other innovation hubs or educational institutions?

Why it matters: Increased competition could explain the attendance decline. Expected answer: Some new players in the market, but no major disruptions. Impact on approach: If competition has increased, we'd need to focus on differentiation and value proposition.