Why has user engagement with Miro's template library decreased by 25% over the past month?

Introduction

The recent 25% decrease in user engagement with Miro's template library over the past month is a significant issue that requires immediate attention. To address this problem, I'll employ a systematic approach to identify, validate, and resolve the root cause while considering both short-term fixes and long-term strategic implications.

Step 1

Clarifying Questions (3 minutes)

• Looking at the timing, I'm thinking there might be a seasonal component. Has this dip in engagement been observed in previous years during the same period?

Why it matters: Seasonal patterns could explain the decrease and inform our solution approach. Expected answer: No, this is not a typical seasonal pattern. Impact on approach: If seasonal, we'd focus on strategies to mitigate annual dips; if not, we'd investigate recent changes or external factors.

• Considering user segments, I'm curious about the distribution of this decrease. Is the 25% drop uniform across all user types, or are certain segments more affected?

Why it matters: Identifying specific affected segments could point to targeted issues or changes. Expected answer: The decrease is more pronounced among enterprise users. Impact on approach: If specific to enterprise users, we'd focus on enterprise-specific features or recent changes affecting that segment.

• Thinking about recent product changes, have there been any updates to the template library or related features in the past 1-2 months?

Why it matters: Recent changes could directly impact user engagement. Expected answer: Yes, we implemented a new tagging system for templates. Impact on approach: If recent changes correlate with the decrease, we'd prioritize investigating those specific updates.

• Considering the metric itself, has there been any change in how we measure or define "user engagement" with the template library?

Why it matters: Ensures we're comparing apples to apples and not seeing a false decrease due to measurement changes. Expected answer: No changes in measurement methodology. Impact on approach: If measurement has changed, we'd need to recalibrate our analysis; if not, we can proceed with investigating actual engagement changes.