Introduction
The sudden drop in usage of MSCI's Portfolio Analytics tool among institutional investors this month is a critical issue that demands immediate attention. As we delve into this product root cause analysis, we'll systematically examine potential factors, generate hypotheses, and develop a strategic plan to address the problem.
This analysis follows a structured approach covering issue identification, hypothesis generation, validation, and solution development.
Step 1
Clarifying Questions (3 minutes)
Why it matters: Seasonal patterns could explain temporary fluctuations. Expected answer: No clear seasonal pattern identified. Impact on approach: If seasonal, we'd focus on cyclical user behavior; if not, we'd investigate recent changes or issues.
Why it matters: Helps identify if the issue is global or segment-specific. Expected answer: The drop is more significant among hedge funds and asset managers. Impact on approach: We'd tailor our investigation and solutions to the most affected segments.
Why it matters: Recent changes could be directly linked to the usage drop. Expected answer: A minor UI update was rolled out two weeks ago. Impact on approach: We'd scrutinize the update's impact on user experience and functionality.
Why it matters: External factors could be drawing users away. Expected answer: No major competitive shifts noted. Impact on approach: If competitive pressure is low, we'd focus more on internal factors and user needs.
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