Introduction
A sudden 30% increase in customer support tickets related to Navan's expense reporting tool signals a significant disruption in user experience. This analysis will systematically identify, validate, and address the root cause while considering both immediate and long-term implications for the product and its users.
I'll approach this issue by first clarifying key details, ruling out external factors, and then diving deep into product understanding, metric breakdown, and data-driven hypothesis formation. We'll then conduct a thorough root cause analysis, propose validation methods, and outline a comprehensive resolution plan.
This analysis follows a structured approach covering issue identification, hypothesis generation, validation, and solution development.
Step 1
Clarifying Questions (3 minutes)
Why it matters: Recent changes often correlate with support ticket spikes. Expected answer: Yes, a new feature was rolled out. Impact on approach: If true, we'd focus on the new feature's implementation and user education.
Why it matters: Helps identify if it's a targeted issue or a system-wide problem. Expected answer: Tickets are primarily from new users. Impact on approach: If true, we'd look into onboarding processes and new user experience.
Why it matters: Identifies specific pain points to address. Expected answer: Issues with receipt uploading, expense categorization, and approval workflows. Impact on approach: We'd prioritize investigating these specific features and their recent changes.
Why it matters: Backend issues can cause widespread user-facing problems. Expected answer: A new database optimization was implemented recently. Impact on approach: If true, we'd investigate the impact of this optimization on data processing and user experience.
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