What factors are contributing to the decline in data quality scores for People.ai's Revenue Intelligence platform this quarter?

Introduction

The decline in data quality scores for People.ai's Revenue Intelligence platform this quarter is a critical issue that requires immediate attention. As we analyze this product challenge, we'll follow a systematic framework to identify, validate, and address the root cause while considering both immediate and long-term implications.

Our approach will involve a thorough examination of potential factors, data analysis, and hypothesis generation. We'll prioritize understanding the core issues affecting data quality and develop a comprehensive plan to resolve them.

Step 1

Clarifying Questions (3 minutes)

• I'm noticing the decline is specific to this quarter. Has there been any significant product update or change in data sources recently?

Why it matters: Recent changes could directly impact data quality. Expected answer: Yes, we implemented a new data integration system last month. Impact on approach: If confirmed, we'd focus on the new system's performance and integration.

• Looking at user segments, are we seeing this decline across all customer types or is it more pronounced in specific industries or company sizes?

Why it matters: Helps identify if the issue is universal or segment-specific. Expected answer: The decline is more significant in enterprise customers. Impact on approach: We'd prioritize investigating enterprise-specific data flows and usage patterns.

• Considering the metric itself, has there been any change in how we calculate or measure data quality scores?

Why it matters: Ensures we're comparing apples to apples in our analysis. Expected answer: No changes to the calculation method. Impact on approach: If confirmed, we can rule out measurement inconsistencies.

• Regarding user behavior, have we observed any changes in how customers are interacting with the platform or inputting data?

Why it matters: User behavior shifts could affect data quality at the source. Expected answer: Some users report difficulties with the new UI for data entry. Impact on approach: We'd investigate the UI changes and their potential impact on data input accuracy.