What caused the sudden 30% decrease in daily active users for Pluang's crypto trading platform last week?

Introduction

The sudden 30% decrease in daily active users for Pluang's crypto trading platform last week is a critical issue that demands immediate attention and thorough analysis. As we delve into this problem, we'll employ a systematic approach to identify, validate, and address the root cause while considering both short-term and long-term implications for the platform's success.

Step 1

Clarifying Questions (3 minutes)

• Looking at the timing, I'm thinking there might be a specific event or change that triggered this. Has there been any recent platform update or market event?

Why it matters: Identifying a trigger event could quickly narrow down our investigation. Expected answer: A recent update or significant market movement. Impact on approach: If confirmed, we'd focus on that specific change or event.

• Considering user segments, I'm curious if this decrease is uniform across all user types. Are we seeing any patterns in terms of user demographics or trading behavior?

Why it matters: This helps us understand if it's a global issue or specific to certain user groups. Expected answer: Variation across user segments. Impact on approach: We'd tailor our investigation and solutions to the most affected groups.

• Given the crypto market's volatility, I'm wondering if there have been any significant price movements or market trends coinciding with this decrease?

Why it matters: External market factors could be influencing user behavior. Expected answer: Information on recent market trends. Impact on approach: We'd need to consider market sentiment in our analysis.

• Thinking about platform performance, have there been any reported technical issues or downtime during this period?

Why it matters: Technical problems could directly impact user engagement. Expected answer: Information on any known technical issues. Impact on approach: If confirmed, we'd prioritize technical root causes.

• Considering the competitive landscape, have there been any significant moves from competitors or new entrants in the market recently?

Why it matters: External competitive factors could be drawing users away. Expected answer: Information on recent competitor activities. Impact on approach: We'd need to assess our market position and user retention strategies.